Surviving the ups and downs of social movements – Waging Nonviolence

“Social movements involve a long-term struggle between the movement and the powerholders for the hearts, minds and support of the majority of the population,” he argues. Therefore, the job of activists is to “alert, educate, and win over an ever-increasing majority of the public.” Without a preponderance of public sympathy, a popular movement cannot prevail. “Because it is the people who ultimately hold the power,” Moyers concludes, “they will either preserve the status quo or create change.”

Can theories of movement cycles equip activists to persevere over the long haul?

Source: Surviving the ups and downs of social movements – Waging Nonviolence

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